Aurum — Visual identity for a modern gold jewelry line

Aurum is a refined jewelry line blending modern minimalism with classical goldwork. Our challenge was to reflect its timeless craftsmanship while keeping the brand forward-thinking and editorial.

We created a visual identity system centered around warm neutrals, serif typography, and embossed gold detailing. From logo and packaging to e-commerce art direction, every touchpoint feels tactile and intentional — like the pieces themselves.