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Our Location
Gentle Roots Studio
225 Market Street, Suite 820
San Francisco, CA 94105
United States
The Story of Gentle Roots
Growing frustration turned into focus—building sustainability that actually works in the real world.
Gentle Roots started when a small group of operators, strategists and analysts grew tired of seeing good intentions drowned out by complexity and inaction. We’d worked inside large consultancies and corporate teams where sustainability often meant glossy reports and annual pledges, but little changed in the day-to-day. Our goal was simple: create a practice that bridges the gap between ambition and execution, helping growing companies make environmental progress without slowing down or adding unnecessary friction.
Jamal Carter
Lead Sustainability Strategist
Dr. Liam Harper
Operations & Efficiency Director
Aisha Thompson
ESG Reporting & Insights Lead
Sophie Reynolds
Culture & Training Principal
What you get
Decades of hands‑on experience across industries, applied directly to your business reality.
Every team member brings deep operational or technical experience from sectors like technology, manufacturing and professional services. We’ve led efficiency overhauls, built ESG frameworks from scratch and trained thousands of people on practical sustainability. That background means we don’t just recommend changes—we’ve implemented them ourselves, often under tight timelines and real‑world constraints.
Our work is grounded in current regulations, science‑based targets and sector benchmarks, so you can trust the priorities we set. We also stay close to the emerging standards and tools that make progress measurable and scalable. The result is advice that’s rigorous but never academic—designed to help your teams move faster, not get stuck in analysis.
Real expertise, real collaboration
A compact team of specialists who work directly with you, not just for you, every step of the way.
Collaborative
Your people are the ones who make change last, so we design with them from day one, not around them.
Transparent
No inflated claims or vague promises—we share data, assumptions and trade‑offs openly so decisions stick.
Impact-First
We focus on high‑leverage actions that deliver clear environmental and business results, not busywork.
Practical
We start with what’s possible now, prioritising changes your team can own and measure without major disruption.
The Values That Define Us
Clear principles that shape every client conversation, project decision and internal choice we make.
We believe sustainability succeeds when it’s woven into how businesses run, not treated as a parallel universe of reports and initiatives. Our vision is a world where environmental responsibility is a source of clarity and competitive strength, not a compliance burden or PR exercise. We get there by focusing on what’s actionable today while keeping longer‑term shifts in sight.
Our values aren’t posters on the wall—they’re how we hire, how we work with clients and how we measure our own impact. They keep us honest about what’s realistic, what’s urgent and what actually moves the needle. Every project starts with alignment around these principles, so expectations stay grounded and progress stays steady.
